Develop a cohesive product strategy for the licensed Star Wars puzzle business for a range of skills, piece counts / age grades, and art types. Expand into new channels, retailers, and product formats to broaden offering and grow business while keeping in line with the brand’s own initiatives.
Develop new packaging and product artwork for licensee to expand into new kid’s puzzle range based on retailer needs.
Leverage unique assets and introduce interaction and education to the puzzle experience with finding and learning about new characters.
Expand offering into new seasonal programs with unique artwork originally developed for Lucasfilm holiday cards and posters.
Introduce new, custom images in coordination with new film and product launches.
Create a premium “Fine Art Collection” series for exclusive artwork not available in another print format by partnering with other licensees and artists.
Continue to introduce unique and custom artwork for the core puzzle and Star Wars audience.